NEW RESEARCH UNIT
trusted, bespoke, focused
marketing research and fieldwork
to help inform concept development,
decision making and business strategy.
Welcome to the New Research Unit:
Creative and incessantly inquisitive, my instinct is always to look beyond the status quo.. I am totally intrigued by technology, and the convenience of mass data and artificial intelligence. Equally, though, in our increasingly impersonal world it is more important than ever to advocate face to face and qualitative methods.Research must be grounded in reality in order to generate unique human thoughts, emotions and feelings. Only then can we consider the whole truth..
New Research Unit was founded out of a passion for high quality, authentic research and fieldwork. Our inclusive, holistic approach seeks new perspectives and unpicks accepted norms. The resulting insights are genuine, relevant and invaluable. After more than 25 years in the industry, I truly believe….without research, you have nothing... ...Caryll, founder.